Mexican President Felipe Calderon is using national television ads to overcome opposition to his plan to open the state oil monopoly to foreign investment, saying the nation needs outside help to get to crude in deep waters.
Forty-six percent of Mexicans polled by Reforma newspaper this week said they opposed Calderon's initiative, which the government says is the only way Mexico can halt a decline in oil output and reserves.
``Mexico has a great treasure, a treasure buried deep under the sea,'' a narrator says in the ad, which began to air last night. ``We need to get to it.''
Petroleos Mexicanos, the state oil company, lacks money and the technology to explore in waters deeper than 5,000 meters, where most Mexican deposits are, according to a government study.
Importance: Televised persuasion...sounds like propaganda in action to me...but perhaps I am too harsh. All told, it is an interesting tactic to win support for the President's directive; as for its effectiveness, that's open for debate. The ad seems to have created more questions than helped to bulster confidence in the people. Regardless, the fact that Pemex is in need of some turn around legislation is evident.
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